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One brand. A wider orbit.
Digital experiences, campaigns and cultural connections for a brand built around discovery.
A digital brand lives in many places: the first visit, the daily interface, the shared celebration and the moments that connect it to culture. This body of LBank work brings those encounters into a recognisable visual world.
Structured layouts make complex content easier to navigate. Expressive characters, a distinctive yellow signal and campaign systems bring personality to the experience. Together, the work connects practical product design with a broader sense of community.
From the interface to the campaign, a shared visual language gives every interaction a clear place in the LBank world.
The homepage redesign organises markets, products and community content into a clear visual hierarchy. A striking opening image establishes the brand, while consistent cards and yellow action cues guide attention through a dense digital experience.
The anniversary campaign turns a celebration into an explorable visual journey. Characters, luminous pathways and a game-inspired interface connect the desktop story with the mobile experience, giving the campaign a distinctive sense of anticipation.
Messaging features introduce expression into a data-heavy interface. Animated character concepts, reactions and sticker systems give the community a visual voice, while a familiar interface keeps the experience coherent and easy to follow.
The AFA announcement work brings football imagery into LBank's visual language. Yellow, black and the team's blue-and-white palette create a recognisable campaign that carries a consistent message across digital and large-format touchpoints.
Partnership concepts extend the visual system into scarves, drinkware and footballs. Shared colour bands and recognisable symbols translate the campaign into tactile objects, exploring how a digital brand can become part of a fan's everyday world.
Event concepts explore contrasting expressions of the same brand: polished black-and-gold compositions and bold, graphic football worlds. A clear interface connects the visual spectacle to the experience, giving each direction structure as well as character.
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