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Fresh pasta. Ready to go.
Branding, packaging, website and marketing for a pasta concept made for life on the go.
Zepto shaped PastaGo’s identity across branding, takeaway packaging, its website and offline marketing materials. The work brings the character of a quick, convenient pasta concept into each part of the customer experience.
Yellow, red and playful pasta graphics create a recognisable visual system. Food photography leads the appetite appeal, while menus, packaging and digital layouts make room for the practical details of choosing a meal.
A bright, food-led design system carries PastaGo across its packaging, digital presence and in-store communications.
Pasta-shaped patterns and the red wordmark turn the yellow carton into a recognisable part of the brand. The packaging carries PastaGo’s identity from the collection counter into the customer’s day.
Bold food imagery, warm colours and clear sections translate the identity into a digital experience. The layout introduces the menu and gives ordering information a prominent place on desktop and mobile.
Food photography and a consistent use of colour connect individual posts to the wider identity. The content gives dishes, announcements and everyday brand moments a shared visual rhythm.
Posters draw attention to the food, while menu layouts organise the range into clear categories. Shared typography and colour link the immediate impact of a campaign with the detail needed at the point of choice.
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