A Bold Start: 30% Growth and Brand Momentum at Gate.io

In Q1 2025, Gate.io’s Instagram channel achieved a 30% growth in followers, driven by a refreshed content strategy focused on relevance, consistency, and audience engagement.

Work included daily content planning, visual storytelling, and trend integration—resulting in higher interaction and stronger community resonance.

Creative support was also provided for key brand initiatives, including the Token of Love Hong Kong Music Festival. Visual assets were crafted to align with the event’s cultural tone while maintaining brand consistency across touchpoints.

In parallel, efforts were made to enhance internal brand understanding—by building creative guidelines and aligning cross-functional teams around consistent brand expression.

These actions collectively strengthened Gate.io’s brand narrative and helped build a more unified, visible presence across channels.