A colourful plant-based burger beside a Shandi brand card in a monochrome food-development kitchen.

Shandi

Plant-based possibilities.

A launch website that brings a plant-based food brand’s products, story and recipe ideas into focus.

Full Shandi website design with green brand accents and plant-based food imagery. Full Shandi website design with light backgrounds and red headings. Full Shandi website design using black and yellow with food photography.

A fresh introduction.
An appetite for discovery.

Zepto designed Shandi’s launch website, translating a plant-based food business into a digital experience led by its products and story.

The work explored different visual directions for the same brand, pairing expressive food photography with clear sections for product information, recipes and the company’s approach. The aim was to make the introduction feel both appetising and easy to explore.

Start with the food.
Explore the story.

Food imagery leads the experience, supported by page designs that bring together the brand, product range and possibilities in the kitchen.

A desktop monitor displaying the green Shandi launch website design on a glass plinth.

An appetising
first impression.

The homepage puts food photography at the centre of the introduction. Green brand accents, bold headings and distinct sections give Shandi’s plant-based offer a clear visual presence.

Two laptops presenting light and dark Shandi website design directions.

Explore the brand’s
different expressions.

Alternative directions test how colour, contrast and composition can shape the same story. Light and dark treatments create different moods while keeping products and brand information at the heart of the page.

Two tablets showing the Shandi homepage and recipe content in a monochrome glass and metal setting.

From an introduction
to an idea for dinner.

Product and recipe content connect the brand story with the way its food can be used. Clear categories and expressive imagery create a path from discovering the range to exploring a dish.

A laptop and tablet displaying Shandi brand story, product and recipe page designs.

Give the story
some substance.

The page designs make room for Shandi’s approach, its product range and supporting food content. A consistent hierarchy ties those sections together and keeps the experience easy to follow.

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