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Goodness in every grain.
An everyday essential, expressed with care. Packaging, campaigns and spaces for a familiar name at the table.
Tong Seng Produce began with rice in 1990. Its SōngHè brand connects the quality of an everyday staple with the shared meals, relationships and memories around it.
Design carries that everyday connection across packaging, campaigns, digital stories and shared spaces. Clear product cues and a consistent visual language express quality and care at each point of contact, while giving individual brands room to speak in their own voice.
From the shelf to the spaces where people meet, design gives everyday care a recognisable form. Familiar colours, clear messages and welcoming details connect the product to the people who choose it.
Distinct colours and clear product names help each rice variety find its place on the shelf. Familiar brand cues and thoughtful details make the range easier to navigate, expressing care through an everyday choice.
Product benefits become relatable stories through food, colour and a clear visual hierarchy. Each campaign keeps its own personality while making the connection between quality ingredients and daily life easy to understand.
RiceField’s warm yellow palette and consistent compositions bring recipes, celebrations and product stories into one recognisable presence. The design gives each post a clear role while keeping the brand close to everyday cooking and shared meals.
Bold colour, recognisable packaging and concise messages carry SongHe and RiceField beyond the shelf. Graphics shaped around each vehicle make the identity easy to read, giving everyday journeys a familiar brand presence.
The SongHe Plus concept brings nourishment and kindness into a shared space. An origami-crane installation invites participation, while clear product storytelling connects the experience to the brand’s care for people and their everyday wellbeing.
BRICO’s identity becomes an inviting exhibition environment through clear sightlines, prominent brand cues and focused product displays. The spatial concept balances visibility with room for conversation, bringing the brand’s quality and character into a personal encounter.
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