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Pastel Allo by Alchemy baking premix pouches with cookies, brownies and a muffin in a monochrome bakery.
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Allo by Alchemy

Made for better baking.

A welcoming baking identity, expressed through packaging and content for Alchemy’s premix brand.

The Allo by Alchemy wordmark presented in dimensional silver lettering. Allo pastel cookie, brownie and muffin packaging together. Front and back of the turquoise Allo cookie mix pack. An Allo muffin mix pouch held in a hand against a soft pink background. Allo baking content displayed on a phone. Allo Club editorial content displayed on a tablet.

A new name.
A familiar pleasure.

Zepto created branding, packaging and social content for Allo by Alchemy, a baking premix subbrand. The identity brings a warm, inviting character to the range while keeping its connection to Alchemy visible.

An expressive wordmark, soft product colours and appetising photography establish a recognisable family. The system extends from the front and back of each pouch to content that shares the experience of baking.

From the pantry
to the next batch.

An inviting brand expression connects product choice, packaging detail and digital content around the pleasure of making something.

The Allo by Alchemy wordmark on a glass plaque beside a brand card and pastel packaging.

A name with
its own character.

The expressive Allo wordmark gives the subbrand a distinct voice, supported by a clear Alchemy endorsement. Soft colours and straightforward typography carry that character into the wider identity.

Allo cookie, brownie and muffin premix pouches displayed together on a clear round plinth.

A family you
can recognise.

Cookie, brownie and muffin mixes share a consistent layout while each has its own colour. Product photography and prominent names create an inviting range with clear distinctions between the recipes.

Front and back views of the turquoise Allo cookie mix pouch on glass platforms.

Thoughtful from
front to back.

The packaging balances appetite appeal with practical information. The product name and finished bake lead the front, while ingredients, instructions and supporting details have a structured place on the reverse.

A tablet showing Allo Club content beside a phone with Allo digital communications.

Keep the baking
conversation going.

Warm photography and an editorial tone extend the identity beyond the pack. Digital content creates space for recipes, baking moments and brand updates, retaining the same approachable character.

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